More Than Just Socializing: Developing the Full Business Potential of a Veteran Employee Resource Group
While many companies have employee resource groups (ERGs) for women and minority associates, far fewer have them for military veterans. Part of the rational may be due to a belief that veterans are not a true diversity category. The other reason most commonly given is that, beyond social and networking reasons, companies are hard pressed to understand what business value could be derived from establishing and supporting a veteran ERG.
What you will learn: How establishing and cultivating a veteran ERG can reap business value in terms of:
- Talent acquisition and retention
- Sales and market expansion
- Supplier diversification
- Corporate philanthropy and community outreach