Lisa Rosser started The Value Of a Veteran in 2006, after recognizing an unmet need. At the time, veteran unemployment rates were skyrocketing and there was an erroneous perception that the reason for that high unemployment rate was because veterans lacked skills that were valued in the civilian workplace. Lisa believed that at least half the problem was that civilian recruiters and hiring managers had no exposure to the military, and were therefore not seeing the real value those veterans could bring to their organizations. Lisa combined her 22 years of military experience (both active Army and Army Reserve) with her 16 years of human resources / recruiting / diversity programs and training development experience and created training content specifically for recruiters, hiring managers and supervisors who wanted to improve recruitment and retention of veterans. The content was first deployed as a simple hiring guide in 2007 and quickly grew to include workshops, web seminars and consulting services.
Lisa graduated from George Mason University (Fairfax, VA) with a BA in Communications and a commission as a Signal (telecommunications) officer through the Army Reserve Officer Training Corps. She later graduated from the University of Central Texas (now Texas A&M University – Central Texas / Killeen, TX) with a MS in Human Resource Management.